Royal Caribbean launches AI that transforms your photos into sound

Royal Caribbean has launched a cool first-of-its-kind tool, SoundSeeker, that transforms your most memorable photos into an original, shareable soundtrack, with a video to match.

Head over to visit, upload three photos from either your computer, Instagram or Facebook and the AI analyses them. The application then turns them into a shareable unique soundtrack.

Check out our SoundSeeker Creation

Fans can follow along on Royal Caribbean’s social channels, and share their creations with the hashtag #SoundSeeker.

“SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences; whether that is the Sky Pad, which uniquely combines bungee jumping with virtual reality or live streaming your favourite shows from the middle of the ocean using VOOM, the fastest internet at sea, people of all ages crave new ways to share their best experiences on social media. This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories – now friends and followers can see and hear your life’s adventures.”

Jim Berra, chief marketing officer, Royal Caribbean International.

Royal Caribbean SoundShakerThe SoundSeeker application uses Google Cloud Vision to identify objects, facial expressions and colors in a user’s photo. SoundSeeker then finds the musical elements corresponding to each mood in the photo to compose a genuinely distinct audio and visual photo album. The Royal Caribbean tool is equipped to generate over one million unique tracks, based on custom base tracks, composed exclusively for the cruise line. The customized tracks take inspiration from a wide variety of music, including 90s hip-hop, rock, modern and electronic dance music.

Find out more about SoundSeeker and start your creations at