P&O Cruises have announced Gary Barlow as its new brand ambassador, with the pioneering partnership set to fuse music with amazing travel experiences for guests on board in 2020.
As a producer, musician, songwriter and member of the legendary British pop group Take That, details of Gary’s debut role where announced at a major media event at St. Luke’s in London.
Watch: P&O Cruises introduce Gary Barlow
Gary is one of the UK’s most successful musicians and during his impressive career, he has written 15 Number One singles, won six Ivor Novello Awards, eight BRIT awards, sold over 45 million records worldwide and over eight million concert tickets.
Aside from his achievements with Take That, he has also co-written and produced music for other renowned artists including Dame Shirley Bassey, Sir Elton John and Robbie Williams. Gary has also turned his attention to the world of theatre, composing the score for the hugely successful ‘Finding Neverland’ and working alongside screenwriter Tim Firth to write the music and lyrics for musical ’The Girls’ and also more recently working alongside his bandmates Mark Owen, Howard Donald and Robbie Williams to produce ‘The Band’ a record breaking musical featuring the music of Take That.
P&O Cruises president, Paul Ludlow, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as brand ambassador and we look forward to revealing more exciting details on Gary’s role very soon.”
In 2020, P&O Cruises will launch Iona. The new LNG-powered ship, with 5,200-guest capacity, will be the largest ship built to serve the UK market. Iona will feature enhancements to already successful brand signature venues from the existing fleet, as well as features newly developed for Iona. These include a breathtaking three deck atrium in the heart of the ship as well as SkyDome – an exclusively designed glass dome by award-winning British engineers Eckersley O’Callaghan. This will be a world first at sea and offer a unique space for both relaxing in all weathers and providing entertainment, featuring aerial performers and a wealth of live acts.