Exciting news from MSC Cruises today as they announced they will be entering the luxury cruise market with the construction of four ultra-luxury ships.
The order, worth a total value in excess of EUR 2 billion, constructed at Fincantieri.
The first of the ships is set to be delivered in Spring 2023 and will feature 500 cabins. The remaining three ships will come into service one per year over the following three years. MSC announced that the ships will feature, the best and latest environmental technology and other cutting-edge maritime solutions at sea. They will also showcase highly-innovative design as well as introduce ground-breaking options for guest comfort and relaxation.
Antonio Paradiso, MD of MSC Cruises UK & Ireland said;
“Entering into the ultra-luxury segment, is yet another exciting development in our offering. In addition to our Yacht Club experience, which is very popular amongst our UK & Irish guests, from 2023 onwards guests will enjoy an even wider choice of five-star cruise experiences in the highest segment of the market. Accessible luxury is something that from our research we know there is significant demand for from the UK market, and our new offering will allow guests to visit some of the most beautiful destinations in the world whilst holidaying in luxury. Our future ultra-luxury ships will come as close as it comes to a private yacht experience.”
This is an interesting movie for MSC and a contrast to the increasing size of the recent ships. The Yacht Club concept on their current ships is so well received and popular, it makes sense that the line is moving into the luxury cruise market. We are excited to see the design and offering of the new ship.