MSC Cruises today announced partnership with Chelsea Football Club with MSC becoming the clubs official global cruise partner.
The multi-million-pound partnership will also extend to LED perimeter advertising, VIP hospitality, star player engagement as well as a dedicated digital marketing presence. It will commence in January 2019 and will run until June 2021.
In celebration of the partnership, ambassadors from the football club will attend the naming ceremony of the cruise lines newest ship the MSC Bellissima. The ceremony will take place on the 2nd March 2019 in Southampton.
In addition, MSC Bellissima will be the first ship in the fleet to benefit from the partnership where signed Chelsea FC memorabilia will be on display for guests in the British pub on board.
Gianni Onorato, CEO of MSC Cruises commented
“For MSC Cruises, this is an exciting opportunity to be working with the respected and highly successful Chelsea FC – the brand as well as the overall organisation. It is part of MSC Cruises’ strategic focus on the UK & Ireland, with the two markets being a key part of the next phase of our global growth plan. It is also designed to build further positive brand association as well as introduce our distinctive cruise experience to new audiences both in the UK & Ireland and globally.”
MSC Cruises is currently the leading cruise brand across Europe as well as in the Gulf, South America and Southern Africa and is currently in the midst of an industry-unprecedented 10-year, €13.6 billion investment plan, which will see 17 new ships coming into service over the 2017 – 2027 period. MSC Cruises has a presence globally and has welcomed over 170 different nationalities on its ships.
Chris Townsend OBE, Commercial Director, Chelsea Football Club stated: “We are delighted to announce a partnership with MSC Cruises at such an exciting time for their business. With the imminent launch of their new ship, it is the perfect time to begin our partnership and we truly believe that working together, we can help MSC Cruises to achieve their strategic goals, both locally, in the UK and Ireland, and globally”